Expiration Dates Dropped on Some Store Credit Cards
Some private-label credit cards, like those issued by Macy’s, may be dropping their expiration dates in the coming years.
Expiration dates on bank-issued credit cards are used for several reasons. Some issuers take this as an opportunity to review a cardholder’s creditworthiness, which may allow them to upgrade the user to a higher rewards category. Expiration dates act as additional verification for identity theft, and they give credit card companies a chance to give out new cards when a card gets worn.
The reason some retailers like Macy’s are doing away with expiration dates is because all of their cards now look the same. There is no benefit in upgrading a customer to a new card when it looks identical to the old one. Store credit cards do not get used as much as other cards because they are only valuable at that store. Thus, they do not wear down as quickly.
Some identity theft observers say store cards are less likely to be stolen because they are only valid at that one store. The money on them cannot be used at other retailers like a traditional credit card.
Private label cards do not have to follow the same rules as traditional credit cards. They essentially create their own rulebook. In this case, the new rule in some cases may be no expiration date.