EMV Credit Cards Still a Mystery for Most Consumers
September 16, 2015 
Written By John H. Oldshue The majority of Americans (56%) are unaware of what a chip or EMV credit card is, despite the upcoming transition on October 1st, according to a new survey from point-of-sale provider Harbortouch.
The survey consisted of 18,000 adults throughout the United States.
More than half of respondents (53.6%) said they were still waiting on chipped replacement cards from one or more of their credit card issuers. Millennials were the least likely to use EMV cards, according to the study, but they were more likely to adopt mobile payments than any other age group.
Respondents with lower incomes were less likely to be familiar about EMV technology than those in higher income brackets (40% compared to 74%).
Only 50.8% of participants believed that smartchips will provide added security. Men were more likely to feel that way than women (58.8% vs. 41.4%).
Other recent studies have shown that businesses are just as unprepared to transition to chip and PIN cards as consumers. Only 22% of small businesses are ready for the October 1st deadline, and only 25% of debit cards will be chipped by the end of the year.
With just two weeks remaining until the deadline, this research indicates it may be a somewhat rocky EMV transition for American merchants and consumers.
This entry was posted in Credit Card News and tagged credit cards , debit cards , chip and pin , EMV credit cards , EMV technology , EMV transition , chip credit cards EMV credit cards , EMV implementation , Harbortouch
The information contained within this article was accurate as of September 16, 2015. For up-to-date information on any of the terms, cards or offers mentioned above, visit the issuer's website. Many of the offers on this article are from our affiliate partners, and LowCards.com may be compensated if you take action with any of our affiliate partners.
Review LowCards.com Editor’s Top Cards!
2020 Top Credit Cards by Category
Featured Prepaid Card
NetSpend® Visa® Prepaid Card
Featured Prepaid Card
NetSpend® Visa® Prepaid Card
Applying for this card will securely direct you to the issuer's website.
Top Features: No late fees or interest charges because this is not a credit card it is a prepaid card.
Featured Secured Card
Assent Platinum 0% Intro Rate Mastercard Secured Credit Card
Featured Secured Card
Assent Platinum 0% Intro Rate Mastercard Secured Credit Card
Applying for this card will securely direct you to the issuer's website.
Top Features: Intro APR Offer on Purchases
Featured Fair Credit Card
Reflex Mastercard® Credit Card
Featured Fair Credit Card
Reflex Mastercard® Credit Card
Applying for this card will securely direct you to the issuer's website.
Top Features: All credit types welcome to apply!
Featured Bad Credit Card
First Digital NextGen Mastercard® Credit Card
Featured Bad Credit Card
First Digital NextGen Mastercard® Credit Card
Applying for this card will securely direct you to the issuer's website.
Top Features: Reports to all three credit bureaus, perfect credit not required for approval
