Dollar General Plans to Test Online Orders with In-Store Pickup Service
Dollar General is planning to launch a new service on their mobile app. In the coming months, customers will be able to order items online and pick them up in-store, according to reports from The Wall Street Journal.
Dollar General’s CIO Carman Wenkoff did not confirm how many stores will be included in the pilot program, but did say the move was based on customer feedback. “We hear our customers talking about this a lot.”
Many retailers now provide an in-store pickup service. Some allow items to be shipped to a store at no charge, while others allow customers to pick up items from the store’s existing inventory. For example, Walmart offers same-day grocery pickup, where associates bring items directly to customers in the parking lot. The store’s sister company Sam’s Club also has a pickup service, but customers must go inside the store to receive their items.
This digital strategy could be used to attract a younger demographic of shoppers. The “Buy Online, Pick Up In-Store” shopping is most popular with younger adults, and Dollar General’s customers are typically older.
Dollar General’s current app is mostly designed to encourage customers to use digital coupons. Users can add coupons to their digital cart and apply them at checkout by entering their phone number. The in-store pickup service could tie into this platform, allowing users to see available coupons and easily apply them to their order.
In August, Big Lots launched in-store pickup at select locations. During the launch, Big Lots had a 15% off promotional offer to encourage customers to use the service.