Consumers Can Mask Credit Card Numbers with New App
A new app on the market known as Do Not Track Me allows cardholders to mask their credit card numbers when paying at the checkout counter. Doing so may effectively limit identity theft by blocking important information about an account.
The system is fairly simple to operate. A consumer loads the card information onto the app, and the program creates a new number to use for each transaction. The new number still links to the same credit card account, but the number can only be used one time. Once you charge with the fake number, it will be considered inactive so no one can access your account.
The idea behind the app is good, but there are still some issues that exist. The new credit card numbers are virtually created, so cashiers have to manually type in the numbers when the customer checks out. This may not be a big issue for some cashiers, but other will find it to be rather burdensome and possibly suspicious.
Another issue is that the program is not equipped with the same technology of most mobile wallets, where users can simply swipe their phones at the register. Granted, most retailers do not have readers that work with this technology at this time, but they will in the near future.
Do Not Track Me could be a great new source of security for credit card numbers, but it still has a few kinks to work out. Nevertheless, it’s nice to see that progress is being made in decreasing identity theft.