Coachella Valley Festival Vendors Will Accept Many New Payment Options
People attending the 2016 Coachella Valley Music and Arts Festival will be able to enjoy a number of new payment options at this year’s festivities. Square has announced it will provide vendors with the latest Square card reader, capable of processing Apple Pay, Android Pay and EMV payment cards.
The Contactless and Chip Reader normally sells for $49, and recently made its way into Apple Stores. Square is the official payment processor for Coachella, and they have agreed to provide the card readers as part of their partnership. Vendors will still have to pay the standard 2.75% transaction fee for each swipe, dip, or tap that comes through on their card readers.
Coachella is the first festival to utilize an open-loop network like Square, but it is certainly not going to be the last. The ever-changing payment structure in America is adapting to mobile wallets, NFC payments, and EMV technology. That’s why chip card readers are now available at 1.2 million locations throughout the country. Coachella is simply adjusting to current trends.
The festival begins on April 15th and lasts two weeks. This much-anticipated event has been around since 1999, attracting thousands of art and music lovers to Indio, California every year.