Citi Unveils Toro Private Label Credit Card
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Citi Retail Services and The Toro Company announced that Citi will offer a private label credit card to Toro and Exmark customers.
The Toro Company, an outdoor maintenance equipment supplier that had $2.4 billion in sales this year, helps customers care for commercial and residential properties, agricultural fields, golf courses, landscapes, sports fields and public green spaces. This new agreement with Citi will allow Toro and Exmark dealers to offer new promotions and financing terms for their customers.
Citi Retail Services provides the private label or co-branded credit cards for a number of major companies, including Best Buy, Home Depot, Shell, Macy’s, Sears and ExxonMobil.
“This new partnership with The Toro Company is a great opportunity for us to enter the power equipment space with an industry-leading provider,” said Craig Vallorano, Head of Citi Retail Services. “This agreement allows us to utilize and expand our deep expertise in consumer and commercial private label credit, helping solidify our leadership position in the dealer distribution market space.”