Citi App to Go Global
The Citibank app for the iPad has been around for quite some time in the states, allowing users to manage their accounts directly from their tablet devices. Now, Citi has decided to expand their efforts, launching their app on a worldwide market. Americans are no longer the only ones who can benefit from Citi’s mobile banking efforts. Russia, Hong Kong and other areas also have the ability to access it.
Marc Luet, Citi Chief Executive Officer of Consumer Banking in Europe, the Middle East and Africa, said “Citibank for iPad has been heralded in the U.S. as the leading bank tablet app because of its state-of-the-art design and features. We are pleased to bring its advanced capabilities to the ever growing number of mobile users.
“The rollout of Citibank for iPad marks the most recent example where Citi has helped to simplify the lives of its customers by bringing them top-tier digital banking wherever they are in the world,” Luet added.
Citi’s app is different than other mobile banking apps because of its user friendliness and versatility. It has won several awards for its features, including the Meffy Innovation for App Award in September 2012 and the Digital Impact Best Use of Digital in the Financial Services Sector in October 2012. In March of this year, Mapa’s research team stated that “Citibank’s tablet apps were consistently identified as some of the most innovative based on the bank’s investment into a consistently applied tablet strategy that is constant, communicable and clearly visible through all of its banking tablet apps.”
Now, account holders around the world can enjoy the benefits of this one-of-a-kind application.