Cardtek to Host ‘Pay by Car’ Event
Cardtek will host financial industry leaders at a “Pay by Car” BayPay Forum event.
The event will show executives how in-vehicle technology can allow customers to pay for gas and parking without leaving their car. The tech integrates vehicles’ digital displays, smartphones and NFC technology.
Credit card networks Visa, Mastercard and American Express will be in attendance, along with banks, such as Bank of America, Chase and Wells Fargo, and tech companies, like Apple, Facebook, Google and Twitter.
Financial and payment technology executives who cannot attend the event, which will take place on May 23 at the Exponent Offices in Menlo Park, California, can watch the live streaming event from the BayPay Forum’s homepage.
“A large number of everyday consumer payments—such as parking, gas, or picking up food at a drive-through—are car-related,” said Erdal Yazmaci, the Co-Founder and Managing Director of North America for Cardtek. “The development of a secure in-car payment platform makes a lot of sense for consumers, and it opens the door of opportunity for automakers, payment companies, and merchants to provide a more convenient experience for their customers. The intersection of car manufacturing and modern payments has arrived, and this event will provide a glimpse at the road ahead.”
Cardtek is not the first company to examine the possibilities of paying for goods and services via a vehicle’s touchscreen. Ford and Exxon announced a partnership earlier this year to integrate Exxon’s Speedpass+ app and Ford’s SYNC 3 touchscreen, allowing drivers to authorize fuel payments, earn loyalty points and easily find Mobil and Exxon stations via the car’s GPS.