Bulgari Will Offer Smartwatch with Contactless Payments
Bulgari, MasterCard and WISeKey announced a partnership to create the first-ever “intelligent mechanical luxury watch.” The announcement came at the watch industry’s Baselworld event in Switzerland.
The new Bulgari Diagono Magn@sium will allow users to make secure payments at more than four million retail locations in 74 countries. Personal digital assets encrypted on the watch and other mobile devices will be stored in a secure cloud, which is buried in a Swiss military bunker in the Alps.
Magn@sium users will also be able to open select automobile doors, Bulgari hotel doors and interact with other participating partners’ products.
“The cooperation between BVLGARI, MasterCard and WISeKey on the Diagono Magn@sium intelligent watch perfectly embodies Bulgari’s vision. We believe that technology and craftsmanship can be artfully combined to deliver a valuable and unique benefit to our clients without compromising the integrity of a timeless mechanical luxury watch. With the new Bulgari Magn@sium, our clients will have the luxury to forget their wallet and pay securely with only their Bulgari watch. This is extraordinary and part of the luxury experience,” commented Jean-Christophe Babin, CEO of the BVLGARI Group.
“MasterCard has extended payments to a wide array of consumer products across the fashion, automotive and technology industries, giving consumers the freedom to shop using the device, accessory or wearable that is most convenient to them – with the highest level of security available,” said Sherri Haymond, senior vice president, Digital Payments & Labs, MasterCard. “Working with BVLGARI and WISeKey, we’re now able to bring these capabilities to a device that is capturing the attention – and imagination – of people in the luxury watch industry.”
The watch can be seen in action on YouTube.