Boku Brings Carrier Billing to Spotify
Boku announced it will provide carrier billing to Spotify users in Germany and Italy, which expands its current partnership with Spotify that first launchd in the U.K.
With this new agreement, nearly 90 million Spotify Premium subscribers will be able to purchase their membership directly from their mobile device, using just their phone number.
“Our partnerships with carriers connecting to Spotify in the UK have been a phenomenal success both in terms of revenue and new subscriber acquisition. So much so that, in the UK, the default payment method for new Spotify users has changed from credit card to carrier billing,” said Jon Prideaux, CEO of Boku. “These new carrier agreements across Europe not only speaks to the global appeal of Spotify’s streaming music service, but also the growing appeal of carrier billing for Europeans as a payment method that can now be implemented as a stored payment method in the exact same manner as a credit card.”
Spotify offers an ad-free subscription service, which allows users to listen to their favorite artists wherever they may be located. To start a free trial of Spotify Premium, users simply enters their mobile phone number. After the 30-day trial expires, the membership fee will be charged directly to their phone bill. Users can cancel their subscription via text message.
Spotify currently has more than 75 million active users, including 30 million paid subscribers, in more than 50 countries.
No announcements have been made on Boku bringing this service to the United States.