Boku Brings Carrier Billing to Google Play in Europe
Boku announced new partnerships that will allow 75 million mobile subscribers in three European markets to purchase games and apps from the Google Play store using one-tap mobile payments. The charges will appear on the customer’s phone bill or be deducted from their prepaid balance. Users will no longer need to enter personal or credit card information.
This latest development adds on to the company’s Boku Direct offerings, which allow shoppers to store their phone number and use it just like a credit card.
“Central Europe is clearly a very important market for alternative payments, as we’ve seen merchants clamoring to integrate carrier billing in recent months with a focus on enabling consumers in the most sophisticated markets,” said Manfred Artmeier, Boku Vice President. “The fact that Boku has been selected by the largest carriers across the region to power their Google carrier billing is a strong indicator that carriers see value in consolidating their most important merchant integrations behind a single technology provider.”
Boku currently offers carrier billing for merchants such as Spotify Premium, the Sony Playstation Store, the Windows 10 Store and the Facebook App Center.