Bank of America Rebrands Its Investment and Wealth-Management Businesses
February 26, 2019 
Written By John H. Oldshue Bank of America is rebranding some of its businesses, including the investment banking and wealth-management sectors. The investment bank will be renamed as BofA Securities, while the wealth management division will transition from Merrill Lynch to Merrill.
Over the last decade, Bank of America has acquired several businesses, including the longstanding Wall Street firm Merrill Lynch and the private bank U.S. Trust. Branding under U.S. Trust will be renamed as Bank of America Private Bank.
Featured Fair Credit Card
Reflex Mastercard® Credit Card
Applying for this card will securely direct you to the issuer's website.
Top Features:
All credit types welcome to apply!
These efforts are designed to unify the bank’s brands, according to CEO Brian Moynihan. The wealth management brand will maintain the bull logo with the Merrill name to maintain some of Merrill Lynch’s longstanding legacy. The firm was founded in 1914, but it was acquired by Bank of America in 2008 after America’s economic crisis.
Moynihan took over as CEO in the height of the financial crisis, and many attribute the bank’s success in the aftermath to his leadership skills.
This entry was posted in Credit Card News and tagged Bank of America , Merrill Lynch , Brian Moynihan , wealth management , Merrill , BofA Securities , B of A Securities , U.S. Trust , Bank of America Private Bank , Private Bank , rebrand , rebranding
The information contained within this article was accurate as of February 26, 2019. For up-to-date information on any of the terms, cards or offers mentioned above, visit the issuer's website. Many of the offers on this article are from our affiliate partners, and LowCards.com may be compensated if you take action with any of our affiliate partners.
Review LowCards.com Editor’s Top Cards!
2020 Top Credit Cards by Category
Featured Fair Credit Card
Reflex Mastercard® Credit Card
Featured Fair Credit Card
Reflex Mastercard® Credit Card
Applying for this card will securely direct you to the issuer's website.
Top Features: All credit types welcome to apply!
Featured Low Interest Card
ABOC Platinum Rewards Mastercard®
Featured Low Interest Card
ABOC Platinum Rewards Mastercard®
Applying for this card will securely direct you to the issuer's website.
Top Features: No annual fee; $150 statement credit after spending $1,200 in first 90 days; 0% on Purchases for 12 months
Featured Bad Credit Card
First Digital NextGen Mastercard® Credit Card
Featured Bad Credit Card
First Digital NextGen Mastercard® Credit Card
Applying for this card will securely direct you to the issuer's website.
Top Features: Reports to all three credit bureaus, perfect credit not required for approval
Featured Good Credit Card
Petal® Visa® Credit Card
Featured Good Credit Card
Petal® Visa® Credit Card
Applying for this card will securely direct you to the issuer's website.
Top Features: No fees whatsoever. No late fee, international fee, annual fee, or any-other-kind-of-fee, fee
