Apple Watch Generates Nearly 1 Million Pre-Orders

Apple Watch Generates Nearly 1 Million Pre-Orders

April 13, 2015         Written By Bill Hardekopf

Apple’s new smartwatch could be another huge revenue producer for the tech giant.

Apple began taking pre-orders on its Apple Watch on Friday, two weeks prior to the product’s official launch date of April 24. Based on research from Slice Intelligence, pre-orders in the United States reached an estimated 957,000 units. The average buyer ordered 1.3 units and spent an average of $503.83 per watch.

Slice Intelligence compiled the data by looking at the e-receipts from 9,080 online shppers.

The Apple Watch comes in to sizes. According to the pre-order data, the larger Apple Watch (42 mm) was preferred by 71% of the buyers, compared to 29% for the 38 mm watch.

There are three versions of the Apple Watch: the Apple Watch Sport (starting at $349), one with a stainless steel case ($549 and $1,049) and one made out of 18-karat gold (starting at $10,000). 62% of the pre-orders were estimated to be for the least expensive version, the Apple Watch Sport.

The information contained within this article was accurate as of April 13, 2015. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


About Bill Hardekopf

Bill Hardekopf is the CEO of and covers the credit card industry from all perspectives. Bill has been involved with personal finance for over 15 years. He is a frequent contributor to Forbes, The Street and The Christian Science Monitor.
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