Americans Plan to Capitalize on Credit Card Rewards This Holiday Season
Discover just released their annual study to predict holiday shopping trends. This year, 25% of shoppers plan to spend more than last year, with younger generations projecting the biggest increase. One in three Millennials and Generation Z members plan to spend more this year, compared to one in six Baby Boomers.
The reason for increased spending varies by generation. For instance, 51% of Gen Z and 40% of Millennials plan to spend more because they now have higher wages. Baby Boomers and Gen X plan higher spending due to having more people on their shopping list (36% and 38%, respectively).
Overall, 38% of Americans plan to use credit cards as their primary payment source for holiday gifts, up from 32% last year. More than half of those respondents, 54%, say earning rewards is the biggest reason for choosing a credit card over other payment options. Only 20% of shoppers plan to use mostly cash this year.
Consumers appear to be slightly more confident about shopping online this year. More than half of consumers are concerned about identify fraud during the holidays (55%), down from 62% last year.
New data from ACI Worldwide projects a 14% increase in fraud attempts this year, so it is important for shoppers to be careful when buying online. Only shop with familiar retailers and websites, and be leery of deals that seem too good to be true. Monitor your payment accounts closely after purchases, and report suspicious or unauthorized activity as soon as you notice it.