American Express to End Plenti Rewards Program on July 10
American Express is ending the Plenti rewards program on July 10, 2018. The company stopped accepting new enrollments on Monday, April 16, and is encouraging all members to use their points before they permanently expire.
The company set up an FAQ page about the termination of the program. Members will no longer be able to use points at Chili’s or Macy’s after May 3. They can continue redeeming points at other participating locations until the July 10 cutoff. After that, “any unredeemed Plenti points will expire.”
American Express launched Plenti just shy of two years ago. This was the first rewards card that allowed users to earn and redeem points across multiple brands, including AT&T, Exxon, Hulu and Rite Aid. Plenti is not a credit card but rather a rewards card that is used along with a traditional payment method. Points accumulate on the account and can be used for discounts and free offers at participating brands.
American Express did not specify why they are ending the program. However, they have lost several key partners over the last year. AT&T pulled out of the program in November 2017, and Expedia, Hulu and Nationwide stopped participating on January 1 of this year. The only remaining partners after Chili’s and Macy’s leave in May will be Exxon, Mobil, Rite Aid, and select locations for Harveys, BI-LO, Fresco y Más, and Winn-Dixie supermarkets.