American Express Offers ‘Pro Walk’ for U.S. Open Fans
While the Olympics may be over, there are still many exciting sporting events to enjoy. The U.S. Open starts today, and American Express has created an experience that its card holders and tennis fans are sure to love.
American Express has created the Pro Walk, which is located in the U.S. Open American Express Fan Experience. It gives visitors the chance to virtually experience the journey a pro would take from the locker room to center court of the renovated Arthur Ashe stadium. There are replicas of the player locker rooms and tunnel, holograms of former U.S. Open champs–including Pete Sampras and Monica Seles–and three-dimensional sound and projection mapping of the stadium so fans feel as if they are standing on the court.
“At American Express, we are always excited to bring our Card Members and tennis fans new, exciting and interactive experiences during the US Open,” said Deborah Curtis, vice president of global sponsorships and experiential marketing at American Express. ”Given the changes to this year’s tournament, we are especially excited to use our position as a service brand to ensure that all fans—from those that have been to the US Open year after year to those who are first timers—are able to experience the US Open like a pro.”
American Express is also partnering with former Open champ Venus Williams and up-and-coming Taylor Fritz to offer unique benefits and services to its cardholders.
Other activities include:
- The Chair of Champions, which is a glass-enclosed space that provides unforgettable photo opportunities for fans.
- American Express Center Court Club, which is a 70-person luxury suite
- A special cardmember club
- Athlete meet-and-greets