American Express Expands Amex Express Checkout
American Express announced new merchants have integrated the Amex Express Checkout to their digital checkout systems. Avis Car Rental, Budget Car Rental, Delta Air Lines, Hulu, Neiman Marcus, Preferred Hotels & Resorts, Staples and 1-800-FLOWERS.COM have joined online merchants such as Airbnb and Ticketmaster.
Initially launched in 2015, Amex Express Checkout allows shoppers to use their existing Amex account login details to pay with participating online merchants instead of re-entering their payment information. To use the service, shoppers simply need to click the Amex Express Checkout button, then enter their Amex log-in information to complete the transaction.
Not only does this system provide greater speed and convenience for shoppers, it also provides value for merchants. Research has found that services such as Amex Express Checkout could reduce shopping cart abandonment by 50%, which means more sales for retailers.
“We are committed to providing our merchant partners and Card Members with the most seamless and secure online checkout experience,” said Luke Gebb, senior vice president of Enterprise Digital at American Express. “Amex Express Checkout leverages proprietary technology and our closed loop business model to deliver meaningful results for our customers. We’re pleased by the results, including high conversion rates for merchants, and strong repeat usage from our Card Members.”
American Express competitors Mastercard and Visa also offer integrated checkout services. Visa recently announced that their Visa Checkout service has 20 million enrolled customers, and Masterpass is offered by more than 5 million merchants in 77 countries.