American Express and Delta Launch Travel Credit Card Aimed at Millennials
American Express and Delta Air Lines have launched a new Blue Delta SkyMiles credit card, the first credit card in the United States to offer airline miles rewards and charge no annual fee. The card offers two miles per dollar spent at U.S. restaurants and on eligible Delta purchases, and one mile for all other eligible purchases.
Miles earned with Delta SkyMiles never expire, can be used globally and have no blackout dates on Delta flights.
Other features of the Blue Delta SkyMiles card, which is available starting today, include:
- 20% savings, in the form of a statement credit, on eligible in-flight purchases when flying with Delta
- 10,000 bonus miles after spending $500 within the first three months of opening the card
American Express and Delta are targeting the card to Millennial travelers and conducted a survey of U.S. consumers between the ages of 18 and 34 to see what this group wanted in an airline miles credit card. Their research found Millennials are more likely to travel for leisure than other age groups, and are passionate about dining. In fact, 37% of these consumers said they spend more money on dining each week than other discretionary expenses.
“We purposefully built this Card with the new or casual traveler in mind. This Card delivers incredible value to those who want to earn miles in an accelerated way while enjoying the peace of mind that their miles won’t expire – all without paying an annual fee,” said Sandeep Dube, Delta’s Vice President of Customer Engagement and Loyalty. “With more than a third of these consumers saying dining is their top choice for spending, earning two miles per dollar spent at U.S. restaurants is an appealing way to earn more miles.”