Amazon Opens ‘Amazon Storefronts’ to Showcase American Small Businesses

Amazon Opens ‘Amazon Storefronts’ to Showcase American Small Businesses

September 17, 2018         Written By Bill Hardekopf

Today, Amazon launched a new section of their website called Amazon Storefronts. This area exclusively features products sold by American-owned small- and mid-sized businesses.

Amazon Storefronts currently includes over one million products from 20,000 businesses across all 50 states. According to Amazon, half the products sold on their website come from small- and medium-sized businesses. Storefronts is a platform to showcase those items in “curated collections,” such as pet supplies, travel, jewelry and home products.

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Amazon will also feature a new small business every week, highlighting some of the top-selling products from the company and information about its founders. Users can also explore businesses based on their fundamentals, such as “family-focused businesses” or “women-owned businesses.”

The businesses in Amazon Storefronts all have high ratings, increasing the likelihood of customers having a positive experience. Since they are all based in the United States, Amazon can provide slightly faster shipping for these products.

In addition to launching Storefronts, Amazon is releasing a new television campaign featuring actual small business owners on the platform. The campaign will be used to entice more small business owners to sell on Amazon, answering the question: “Why Amazon and not somewhere else?”

The information contained within this article was accurate as of September 17, 2018. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


About Bill Hardekopf

Bill Hardekopf is the CEO of and covers the credit card industry from all perspectives. Bill has been involved with personal finance for over 15 years. He is a frequent contributor to Forbes, The Street and The Christian Science Monitor.
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