Amazon Opens ‘Amazon Storefronts’ to Showcase American Small Businesses
Amazon Storefronts currently includes over one million products from 20,000 businesses across all 50 states. According to Amazon, half the products sold on their website come from small- and medium-sized businesses. Storefronts is a platform to showcase those items in “curated collections,” such as pet supplies, travel, jewelry and home products.
Amazon will also feature a new small business every week, highlighting some of the top-selling products from the company and information about its founders. Users can also explore businesses based on their fundamentals, such as “family-focused businesses” or “women-owned businesses.”
The businesses in Amazon Storefronts all have high ratings, increasing the likelihood of customers having a positive experience. Since they are all based in the United States, Amazon can provide slightly faster shipping for these products.
In addition to launching Storefronts, Amazon is releasing a new television campaign featuring actual small business owners on the platform. The campaign will be used to entice more small business owners to sell on Amazon, answering the question: “Why Amazon and not somewhere else?”