Ally Launches the “Hardest Working Dollar” Campaign
Today, Ally Bank launched the Hardest Working Dollar campaign. The financial institution put 7,500 one dollar bills in circulation that are eligible for up to $10,000 in prizes.
Diane Morais, Ally’s president of Consumer & Commercial Banking Products, said, “By saving at a higher rate of interest, using a cash-back credit card and investing with affordable fees, people have the opportunity to make their dollars work harder. This awareness campaign is meant to get consumers looking at the dollars and thinking: could their hard-earned dollars be working even harder for them?”
The bills will be distributed in 15 cities in the United States during a five-week period. They will be available at gas stations, convenience stores, and other locations where cash is frequently used. In the press release, they iterated the fact that “cash travels fast,” so the bills could be anywhere in America in a short period of time.
The Hardest Working Dollar campaign will run through July 31, 2017. Any U.S. citizen over the age of 18 is eligible to win. To see if your dollar bill is a potential winner, go to AllyHardestWorkingDollar.com and enter the serial number. If it is one of the 7,500 dollars Ally put in circulation, the site will prompt you to complete a form containing your basic contact information.
If you have an eligible dollar bill, do NOT get rid of it. Hold on to that dollar until the sweepstakes drawing on August 7. Ally will select 150 winners to receive $100 MasterCard gift cards, as well as six first prize winners to receive $5,000 checks. The grand prize winner will receive a check for $10,000.