Aldi Now Accepting Credit Cards in England
Aldi, the retail food chain best known for its low prices, will lift the credit card ban for its stores in England beginning October 13. Until now, the store has operated on a cash and debit card payment system, but this recent change could open the doors for a new group of Aldi customers.
“We are now accepting credit card payments in all our stores. So there are more ways to pay for the quality and value that you’ve come to expect from Aldi,” the company said in a statement.
Aldi has avoided taking credit cards because of the interchange or swipe fees associated with accepting them. This is one reason why the store was able to keep its food prices low.
The German retailer is expanding its payment options to reach out to middle-class shoppers. Aldi just added more upmarket goods to its inventory, and that, combined with the credit cards, may be enough to bring in new customers.
Aldi was testing the use of credit cards in some stores in Scotland and Wales a few months ago, and some customers were outraged they could not also use their credit cards in England. Now they can, and if this expands the chain’s customer base, the remainder of Aldi’s stores may also begin accepting credit cards.