A New Loyalty Credit Card Comes to The Children’s Place
The Children’s Place and Alliance will now offer a loyalty-driven, private-label credit card to customers of the children’s store.
Ohio-based Alliance will acquire The Children’s Place’s current card members, and replace the existing card with a “tailored” program that promises to “leverage proprietary data-driven insights and a deep retail heritage to deliver a robust value proposition that recognizes and rewards cardmembers and complements The Children’s Place’s existing multi-tender loyalty program.”
Alliance will unveil the new card by the end of this year.
“We are pleased to have the opportunity to work with The Children’s Place, and we look forward to enhancing the credit and loyalty programs to deliver more value to the brand’s loyal customers,” Melisa Miller, president of Alliance Data’s card services business, said. “We are confident we can deliver customized, targeted messages and solutions to support long-term loyalty and profitability.”
The Children’s Place, which is the largest children’s pure-play specialty apparel retailer in North America, has 1,064 stores in the United States, Puerto Rico and Canada.
Alliance also reached a deal last week with New York & Company, an adult specialty apparel store.