83% of Shoppers Think They Know More than Store Associates

83% of Shoppers Think They Know More than Store Associates

March 21, 2017         Written By Bill Hardekopf

The amount of information available to us on the Internet is having a significant effect on the way we shop, including our in-store shopping experiences.

More than four out of five shoppers (83%) believe they are more knowledgeable than retail store associates, according to a new survey from Tulip Retail. This is largely due to the amount of information available online, giving users access to reviews and product details before they ever enter the store.

Being more knowledgeable isn’t stopping people from going to the store though. 64% of respondents said they still plan to visit physical store locations in the future, and 63% say they like shopping both online and in stores. 77% say they prefer shopping in stores in certain situations because they are able to touch products, try them on, and visualize how they will fit in a space.

Online shopping has completely transformed the retail industry over the last decade. For the past two years, more people shopped online for Black Friday than they did in stores. The Tulip Research study revealed that 90% of consumers have used Amazon. In fact, 26.2% of Americans used this site to buy most of their holiday gifts last year.

With regards to customer satisfaction, 72% of shoppers said they had a better experience in stores when an associate used a mobile device. Many stores have mobile credit card processors or machines designed to check inventory levels and product information. Interestingly, 30% of respondents who had an experience with one of these devices remembered a store associate by name.

The information contained within this article was accurate as of March 21, 2017. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


About Bill Hardekopf

Bill Hardekopf is the CEO of LowCards.com and covers the credit card industry from all perspectives. Bill has been involved with personal finance for over 15 years. He is a frequent contributor to Forbes, The Street and The Christian Science Monitor.
View all posts by Bill Hardekopf
Featured Low Interest Card
Top Features : 1.25X miles on every purchase; no annual fee; bonus of 20,000 miles once $1,000 is spent in first 3 months
Featured No Annual Fee Card
Top Features : Earn cash back twice. 1% when you buy plus 1% as you pay; 0% APR for 18 months on balance transfers
Featured Bad Credit Card
Top Features : No Annual Fee; Cash Back match at the end of your first year; Social Security Alerts
Featured Fair Credit Card
Top Features : No annual fee; access to higher credit line after making first 5 monthly payments on time
Featured Limited/No Credit
Top Features : No annual fee; reports to major credit bureaus; access to higher credit line after making first 5 monthly payments on time
Featured Cash Back Card
Top Features : No Annual Fee, Bonus Offer, Cash Back