73% of the World Will Only Access Web Through Mobile Devices by 2025
The world’s reliance on mobile devices will grow even stronger throughout the next few years.
According to new research from WARC Data, nearly three quarters (72.6%) of the world’s internet uses will access the web solely through mobile devices by 2025. This represents 3.7 billion people, nearly double the 2 billion that currently rely on mobile-only internet.
WARC Data predicts that 1.3 billion people will access the internet through a combination of mobile devices and computers. An additional 69 million will only access the internet through a computer.
Smartphone adoption continues to grow in developing countries, particularly China, India, Pakistan, and Nigeria. However, there will still be approximately 2.4 billion people without smartphones in 2025.
This year marks the first time smartphone internet use has exceeded computer and tablet internet use. Consumers are projected to spend an average of 3 hours and 22 minutes per day online through their smartphones.
The world’s increasing dependency on smartphone technology can also be seen in the financial sector. For instance, Target just announced they will be accepting Apple Pay, Mastercard contactless payments, Google Pay and Samsung Pay at their retail stores. This could fuel further growth in mobile wallets.
Last year, Citi published a study that showed a large increase in mobile banking use. Surprisingly, 91% of respondents said they preferred using an app over visiting a physical branch.
Some institutions are taking mobile banking one step further by eliminating the need for branches altogether. Chime, a mobile-only bank popular among Millennials, amassed more than 750,000 users by this time last year. This, combined with cardless ATM withdrawals at major banks, could fuel an even larger dependency on smartphone technology.