Over 70 Million U.S. Adults Now Use Mobile Payments
According to a new survey from Mercator Advisory Group, 71.5 million adults in America used mobile payments in 2015, up from 61 million last year. A staggering 42% of smartphone owners have used their phones to pay for items in stores over the last year.
The study also revealed that Apple Pay users make more mobile payments than users of any other mobile wallets, such as Android Pay and Samsung Pay. 80% of Apple Pay users say they use their app at least once a week, compared to just 50% of all mobile payment users. 19% of Apple Pay users say they have used their app at least 10 times in the past month.
“Convenience is driving them to use mobile payments more often at the stores they visit, especially to redeem timely and useful e-coupons, discounts, and loyalty rewards,” said Karen Augustine, manager of Primary Data Services at Mercator Advisory Group.
Apple Pay has continued to grow since its launch last year. Earlier this month, Apple announced that it will soon be expanding to Starbucks, KFC and Chili’s in addition to its already extensive list of stores. Meanwhile, other payment platforms like Android Pay and Samsung Pay are working to achieve the same activity level for their users as Apple has experienced with theirs.
Apple Pay is the only mobile wallet available for Apple devices, while the others must compete with one another for the Android market.