Visa Working to Boost Chinese Tourism
Visa has signed a Cooperation Plan with the China National Tourism Administration (CNTA) and the U.S. Department of Commerce and will soon launch a year-long series of events that will increase tourism, trade cooperation and cultural understanding between China and the United States.
The company celebrated the news last Friday at the Great Wall of China. Nearly 1,000 U.S. visitors were invited to climb the Jinshanling section of the Wall with U.S. Olympians Meryl Davis and Charlie White. The two-time World champions were the first Americans to capture the gold medal for ice dancing when they won at the Sochi 2014 Olympic Winter Games.
“Visa is honored to be part of the U.S.-China Tourism Year,” said Ellen Richey, vice chairman, Risk and Public Policy at Visa Inc. “Tourism is a key driver of economic growth, development, and cultural understanding. By fostering cultural and economic exchange between the U.S. and China, the Tourism Year will bring substantial opportunity to both countries.”
The year-long series of events include:
- Travel experiences from Chinese photographers, which will allow Americans to #SeeChinaFromTheInside.
- Collaborative efforts between Visa and Chinese financial institutions to promote travel between China and the United States.
- In partnership with other U.S. financial institutions, there will be a marketing campaign to promote “Beautiful China” and the Tourism Year through cardholder and travel programs.
- Outreach and collaboration with local merchants to make transactions easier for international travelers in smaller cities.
- A study on the impact of commerce between China and the U.S.
“Visa’s support for the U.S.-China Tourism Year is a meaningful commitment that will have significant impact in both China and the United States.” said vice chairman Li Shihong of China National Tourism Administration (CNTA). “We believe, with the support from Visa and other parties involved in the initiative, the cooperation between China and the U.S. tourism industry will achieve fruitful accomplishments.”
Brand USA will assist Visa in its efforts to promote tourism between the United States and China.
Visa first established a presence in China in 1993. Earlier this year, they announced a partnership with the China Foundation for Development of Financial Education (CFDFE) and the China Foundation for Poverty Alleviation (CFPA) to help the Chinese government reduce poverty and promote inclusive finance.