Visa Launches Marketing Program for Small Card Issuers

October 28, 2015, Written By Bill Hardekopf
Closeup of VISA credit card

Last week, Visa launched a new platform to help small- and mid-sized credit card issuers market their products and acquire new customers. The program, known as Visa Integrated Marketing Solutions, shows smaller card issuers how other companies were able to grow their businesses over the years, along with the steps they can take to repeat the success in their own pursuits.

The VIMS platform offers several levels of strategy advice, from gathering new customers to managing existing users. It starts with campaign development and works its way through targeting, creative design, campaign execution, and tracking results. VIMS combines insight from Visa directly, along with information from third-party providers about demographics issuers may focus on with their marketing campaigns.

“With unique insights that only Visa can provide, we can help our clients identify the best customers, drive higher levels of engagement, drive loyalty with cardholders, and deploy their marketing dollars more efficiently,” said Doug Leighton, Visa’s head of community accounts.

VIMS is available to all Visa debit and credit card issuers in the United States. The company plans to expand the program in the coming months on a global scale. In 2016, Visa says it will expand VIMS to include multi-lingual marketing and social media marketing solutions.

The information contained within this article was accurate as of October 28, 2015. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.