Visa and Girl Starter Join to Assist Female-Led Companies

March 9, 2017, Written By Natalie Rutledge

Visa announced they will extend their Everywhere Initiative for a third year. This year, they are focusing on female-led startups and have sponsored Girl Starter, a technology company that mentors and funds young female entrepreneurs. Visa has also invited female business owners to participate in the Everywhere Initiative and has sponsored an upcoming episode of TLC’s new series Girl Starter.

The third annual Everywhere Initiative will kick-off in Austin, Texas on March 11 with a live pitch competition. Five female-led startups, including BeautyLynk, CNote, Loop & Tie, Soko and Traveling Spoon, will pitch ideas that leverage Visa APIs to help merchants grow their business.

The competition will be judged by Visa executives, cast members of Girl Starter and Ingrid Vanderveldt, the chairwoman and CEO of Empowering a Billion Women by 2020 (EBW2020). The winner will receive $25,000 and the chance to run a pilot program with Visa. All contestants will receive an annual membership to the EBW2020 One Club.

“The sponsorship of Girl Starter continues to move the needle on our commitment to empowering women in the workplace,” said Lynne Biggar, chief marketing officer at Visa. “At the same time, it allows us to bring even more start-up-led innovation into the fold at Visa, ultimately creating better business solutions for all of our clients and partners.”

“At Girl Starter we believe in supporting young women who have an entrepreneurial spirit and are fostering change in the world around us,” said Jeannine Shao-Collins, CEO and co-founder of Girl Starter. “We’re thrilled to be working with Visa, an established brand that is not only innovating the future of payments but also the future of the workforce by promoting universal acceptance of everyone, everywhere.”

Visa’s Everywhere Initiative first launched in 2015 and has helped nearly 1,000 start-ups collectively raise $1.7 billion in funding.



The information contained within this article was accurate as of March 9, 2017. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


About Natalie Rutledge

Natalie Rutledge majored in Communications at Mississippi State University. She was in sales for a number of businesses and spent nine years working as a communications advisor to various entities. Natalie can be contacted directly at [email protected]
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