Target Makes Price-Matching a Permanent Policy

Target Makes Price-Matching a Permanent Policy

During the past holiday shopping season, Target instituted a policy where they matched lower prices offered by select online retailers on identical items. Yesterday, Target announced they would make this a year-round policy.

If a Target shopper has proof of a lower price on an identical product from certain online competitors, the shopper can request a price match at the guest services desk. The price matching is also good for seven days after a purchase at Target.

Target, the nation's second largest retailer, will match prices with competitors such as Walmart, Amazon, Best Buy, Toys R Us and Babies R Us. The chain will also match prices with those offered on Target.com.

The price-matching policy is becoming more popular to prevent shoppers from a practice called "showrooming," where consumers learn all about a product at a brick-and-mortar store and then go online to buy the item for less.