consumer confidence

christmas, x-mas, online shopping concept - woman in santa helper hat with gift box and laptop computer

Holiday Shoppers Confident but Budget-Conscious

Over half (55%) of consumers are feeling much merrier about their financial situation than they did last year, according to Synchrony Financial’s Annual Holiday Shopping Study. Due to this higher consumer confidence, Synchrony believes holiday sales will increase 3.6% to 4% over 2015 levels. Of those who expect to spend more this season, 45% say they