The Container Store to Introduce Private Label Credit Card
Starting in Spring 2016, The Container Store customers will introduce a private label credit card through Synchrony Financial.
The multi-year agreement between Synchrony Financial and The Container Store, a retailer devoted to storage organization and products, will give customers the option to use the card for online or in-store transactions. The Container Store has 75 stores throughout the United States.
The agreement was motivated by Synchrony Financial’s Fourth Annual Major Purchase Consumer Study, which found that shoppers spend 68 days researching major purchases and financing information. The study also discovered that 75% of respondents looked for promotional financing offers before making large purchase.
Synchrony believes this new credit card will help make The Container Store an attractive retailer for consumers looking to make large purchases.
“The Container Store is a retail innovator and we are excited to partner with its experienced team to provide payment options that help customers fulfill their aspiration for productive and organized homes,” said Glenn Marino, executive vice president and CEO of Synchrony’s Payment Solutions.
Kip Tindell, Chairman and CEO of The Container Store, also said the new financial service would make it easier for “customers to complete the storage and organization projects they have been dreaming about.”
Qualified cardholders may also be eligible for financing offers and online and mobile account management.