Survey Predicts More Spending This Christmas

Survey Predicts More Spending This Christmas

The Discover Annual Holiday Shopping Survey shows holiday spending will increase by about $100 or 12 percent this year to an average of $838.

Nearly one-quarter (23 percent) of respondents say they plan to spend more this season.

Almost half (46 percent) of those surveyed will spend between $100 and $500 while another 26 percent plan to spend between $500 and $1,000. Fourteen percent of consumers plan to spend $1,000 to $5,000, up from twelve percent last year. Not surprisingly, shoppers say they will spend the most on children (42 percent) and a significant other (26 percent).

Other findings in the survey include:

  • Fifty-one percent of consumers have set a budget for this holiday season.
  • Thirty-five percent of shoppers say they will use credit card rewards to make holiday purchases. Forty percent of women, but only 30 percent of men, plan to use credit card rewards to supplement their shopping. Of those using their rewards to shop, 58 percent say they will use them to buy gift cards.
  • Women are much more likely to look for deals: 70 percent of women look for shopping incentives compared to 56 percent of men; and 56 percent of women use coupons versus 41 percent of men.
  • Gift cards and cash are the top two items on the wish list for both men and women.
  • To find better deals, 75 percent of people will shop around online for better prices. The most important feature when shopping online is free shipping.
  • The biggest factor influencing a consumer's holiday spending are the sales and promotions offered by retailers (42 percent). This is more important than a person's household expenses (27 percent) or even their job loss or gain (13 percent).

This entry was posted in Credit Card News and tagged , , , , by Natalie Rutledge. Bookmark the permalink.
The information contained within this article was accurate as of November 13, 2012. For up-to-date information on any of the terms, cards or offers mentioned above, visit the issuer's website.
Editorial Disclosure is an independent, for-profit web site. participates in the Affiliate Network, and receives compensation from most of the credit card issuers whose offers appear on the site. This compensation helps support our website and enables us to write insightful articles to help you manage your credit card accounts. This compensation, as well as the likelihood of applicants’ credit approval and our own proprietary website guidelines, may impact how and where the cards appear on our site. does not include all credit card companies or every available credit card offer. Opinions expressed here are author’s alone, not those of the credit card issuer, and have not been reviewed, approved or otherwise endorsed by the credit card issuer. Every reasonable effort has been made to maintain accurate information, however credit card offers change frequently. After you click on an offer you will be directed to the credit card issuer’s secure web site where you can review the terms and conditions for your offer.

About Natalie Rutledge

Natalie Rutledge majored in Communications at Mississippi State University. She was in sales for a number of businesses and spent nine years working as a communications advisor to various entities. Natalie can be contacted directly at [email protected]