PayPal One Touch May Reach 36 Million Users by Year’s End
PayPal One Touch is the “most rapidly adopted product” in the company’s history, and has already seen tremendous growth in less than a year.
PayPal One Touch is designed to speed the checkout process when shopping online. After logging into PayPal for the first purchase, a user can stay logged in on that device for up to six months. Subsequent purchases can be made with just “one touch,” bypassing the need to repeatedly log in to your PayPal account.
According to Arnold Goldberg, vice president of global merchant product and technology at PayPal, One Touch may have 36 million users by the end of this year.
In December 2015, 10 million users had activated One Touch on their mobile devices. After expanding to 120 new merchant markets in February 2016, that number increased to 18 million. Goldberg predicts that One Touch will be available for five million merchants by the year’s end.
PayPal-owned Braintree has also announced a recent expansion, allowing developers to incorporate MasterPass, Visa Checkout, Union Pay, PayPal Credit and Apple Pay on the web. This will allow consumers to have more payment processing opportunities in the future for any products developed by Braintree.