PayPal Acquires Modest Mobile Commerce Startup

August 25, 2015, Written By Natalie Rutledge
SAN JOSE CA/USA - MARCH 1 2014: PayPal Corporate Headquarters Sign. PayPal is an international e-commerce business allowing payments and money transfers to be made through the Internet.

In its first big transaction after cutting ties with eBay, PayPal has acquired mobile commerce startup Modest for an undisclosed amount of money. Modest provides innovative mobile solutions for merchants and retailers, including the ability to incorporate a buy button on apps for easier purchases on the user’s end.

Modest is designed to help merchants easily create apps for their businesses. The buy buttons have made Modest an attractive company for acquisition, and allow users to make a purchase through the app without being directed to a new web page. Merchants can also add buy buttons to emails to further streamline the purchasing process.

In addition to the new mobile commerce opportunities that PayPal will enjoy through Modest’s technology, the company will gain insight to inventory management and shipping statistics.

Mobile was founded by Dylan Richard and Harper Reed, who was the chief technology officer for President Obama’s 2012 re-election campaign

Buy buttons are becoming increasingly popular. Just last month, Google began testing buy buttons on select mobile searches, giving users a chance to make purchases directly through the search engine without being redirected to the company website. The company still earns money from the transaction and carries out the order, but Google is making it easier for people to search, shop and pay in one seamless transaction.

The information contained within this article was accurate as of August 25, 2015. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.

About Natalie Rutledge

Natalie Rutledge majored in Communications at Mississippi State University. She was in sales for a number of businesses and spent nine years working as a communications advisor to various entities. Natalie can be contacted directly at [email protected]
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