New Bank of America App Offers Spanish Language Option and Better Navigation
Bank of America is experiencing a tremendous growth in mobile banking, and has enhanced its mobile app to better meet its customers needs.
The app now offers card rewards redemption, easier navigation and a Spanish language option.
“Our clients increasingly rely on their mobile devices to navigate daily life and manage their finances, and now we are excited to give our Spanish-speaking clients enhanced access to our mobile capabilities,” said Michelle Moore, head of Digital Banking in the company’s statement. “We want to be where our customers are, which is why we are proud to deliver these new features that provide increased convenience to our 20 million active mobile users.”
Some of the new features include:
- The Android and iPhone apps were redesigned to make the user interface more intuitive and easier to navigate.
- Users can select either Spanish or English. If a customer’s online banking profile is currently set to Spanish, the app will automatically offer users this option when they log in.
- Customers can view and redeem their BankAmericard Cash Rewards and BankAmericard Travel Rewards from the app.
- Mobile users can access their FICO score, see what factors are influencing their scores, and how their scores compare to national averages. Customers have access to Bank of America’s Better Money Habits, which provides free financial education tools to help customers maintain healthy credit.
These changes are in response to mobile banking’s growing popularity. Bank of America reports that users logged into their accounts more than 900 million times during the second quarter of 2016. During that same period, customers made more than 25 million mobile bill payments and 80 million transfers (a growth of 30% and 46% respectively over 2015). Customers are also depositing 280,000 checks daily, making 22,000 appointments each week and using their smartphones to make cardless withdrawals at more than 2,800 ATMs.