Millennials Plan to Travel More than Baby Boomers

August 9, 2016, Written By Bill Hardekopf
Honeymoon couple romantic in love holding hands at beach sunset. Newlywed happy young couple enjoying ocean sunset during travel holidays vacation getaway. Interracial couple.

Millennials are more optimistic and plan to travel more often than Baby Boomers, according to a new study from American Express.

The American Express Spending & Saving Tracker report found Millennials plan to travel more frequently in the next five years than Boomers (52% vs. 32%). Millennials also plan to spend more on these trips than they have on past vacations (58% of Millennials vs. 41% Boomers). When traveling, both age groups prefer human interactions. 89% of Millennials said this type of personal service cannot be replaced.

“One thing is clear, people, regardless of their age and the cost of travel, place a high value on personalized service in their travel experience,” said Claire Bennett, Executive Vice President of American Express Travel.

Other key findings include:

  • Many believe Millennials will not use a travel agent, but 60% of this age group said they would pay more for an agent’s expertise. Additionally, nearly 93% of Millennials who have used a travel agent in the past five years said it enhanced their travel experience.
  • Millennials have similar travel needs to their parents. 76% said they prefer to stay in a traditional hotel, which is nearly equal to Baby Boomers. 46% of both groups also say that enhanced in-room technology is the hotel trend that excites them the most.
  • 70% of Millennials want a personalized travel experience, but 58% said they would choose a package if it was less expensive. Unlike Boomers, Millennials are willing to let brands use data from their past travel purchases to deliver a more personalized experience.
  • Three-quarters of Millennials say they want to live in the moment while traveling, but they still feel pressured to post on social media. More than half (54%) feel responsible for posting reviews to help other travelers. This is problematic, though, as 25% said they feel as if they spend too much time on social media while traveling–an issue previous generations do not face.


The information contained within this article was accurate as of August 9, 2016. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.