Heartland, Pinnacle Bring EMV POS Solutions to Convenience Stores
The first point-of-sale (POS) system for convenience stores and petroleum retailers that is compliant with EMV guidelines has been introduced by Heartland Payment Systems and The Pinnacle Corporation.
Heartland, a payment processing company, joined up with Pinnacle, a company that provides technology automation solutions for convenience stores, to create their Palm POS system, which allows petro retailers to accept EMV cards for indoor transactions.
Lynch Oil, located in Burley, Idaho, is the first retailer to upgrade to the Heartland and Pinnacle POS system. The company will initially use the EMV POS system in six Mr. Gas locations.
While other retailers in the United States were required to comply with new EMV rules by October of this year, petroleum retailers were left to decide whether to implement the new EMV terminals. Petro retailers who do upgrade can avoid fraud liability, and increase customer confidence.
“Our collaboration with Pinnacle has resulted in us being the first to offer an integrated point-of-sale system compliant with EMV for petroleum retailers,” said Michael Lawler, President of Heartland’s Strategic Markets Group. “Petro and convenience store merchants will want to be viewed as a safe place to shop and will be influenced by the growing awareness of their customers. Those that do implement an EMV POS solution, like Lynch Oil, may benefit from a reduction in card fraud, decreased requests for copies in relation to chargebacks, fewer disputes and the opportunity to update terminals for other capabilities like Near Field Communication contactless acceptance.”
The Heartland and Pinnacle Palm POS solution has already been EMV certified by American Express, Discover, MasterCard and Visa.