Google to Launch “Buy” Buttons to Compete with Amazon, eBay
The long rumored development of a Google marketplace may finally be taking form. The Wall Street Journal reports that Google will be adding “Buy” buttons to search results on mobile devices, thereby streamlining the online shopping process and providing direct competition for Amazon and eBay.
To be clear, Google is not turning itself into a retailer. Instead, the company looks to maintain visitors on its search engine for a longer period of time, and keep them from going to other sites like Amazon. Shoppers can place their orders and pay for their items through a separate Google page, but the order itself is processed by the original seller.
The idea of a Google marketplace was first raised in December, but it may become a reality sooner than expected. Google is only testing the buy buttons on select high-search traffic mobile devices, but it may expand to other smartphones and computers if the test is successful.
Some retailers fear this could prevent them from creating a valuable connection with their shoppers, converting the online store into an order processing plant. In response to that concern, Google will allow customers to opt into newsletters and other promotional offers they may have received on the online store, even if they check out through Google. The retailers will still get the contact information they need to connect with their customers.
Of course, Google will most likely be launching the buy buttons on Android phones. There are no updates about iPhones at this time or which Android devices will be seeing the buttons in the next few weeks.