Google Expands Adwords Credit Card
Last July, Google tested a program with 1,400 small businesses in the United States that allowed them the chance to pay for advertising on Google Adwords with a special Google credit card. AdWords are the text ads appearing adjacent to your search results when you “Google” a certain word or phrase.
Google found the test “overwhelmingly positive”: 74 percent of those small businesses now use the Adwords Business Credit Card as their primary method of AdWords payment.
Yesterday, Google announced it is expanding the program to the United Kingdom, and expects to expand it to more businesses here in the United States later this month.
“Small business owners are used to being pressed: for resources, for time, and especially for credit,” said Brent Callinicos, the Google VP Treasurer in a statement. “Juggling expenses across different credit cards and managing seasonal business spikes and valleys doesn’t leave much room for other spending.”
In the United Kingdom, Google will team up with Barclays and offer the card with a variable 11.9 percent APR. In the United States, the company will work with Comenity Capital Bank and continue to offer the card with an APR ranging from 8.99 percent to 18.99 percent, depending on your credit score. The cards have no annual fee, are MasterCards, and can only be used for Adword purchases.