Fuel Savings are Americans’ Favorite Loyalty Program Reward
Fuel savings are the favorite loyalty program reward for Americans for the second year in a row, according to a new survey. 37% of U.S. consumers prefer fuel discounts over credit card rewards, coupons, retailer points and instant discounts at the register. Nearly a quarter (23%) of all consumers said they like earning rewards from everyday purchases made at a variety of retailers.
According to the new Road to Rewards Revisited annual report by Excentus, which surveyed more than 1,000 U.S. consumers, rewards that give consumers everyday value most impact their spending behavior. In fact, respondents said they preferred fuel rewards because they like saving money any way they can (39%).
Other survey findings include:
- 26% said they shop more frequently at stores where they can earn rewards, and 14% said they only shop at stores where they can earn rewards
- 17% plan in advance so they can take full advantage of promos and rewards
- 13% said if they could earn more rewards or save money, they would shop at a different store or switch brands
- Nearly 40% of Millennials rely on mobile apps to track and redeem their rewards
- Plastic membership card use has dropped by 4%
“For merchants and retailers, the findings are clear: loyalty programs that skimp on delivering everyday value are missing critical opportunities to attract new customers and retain existing ones, increase foot traffic, and turn loyal shoppers into higher-value customers,” said Brandon Logsdon, President and CEO of Excentus. “Mobile technology has and will continue to make it much easier, faster and cheaper to leverage loyalty programs, particularly for the growing segment of consumers who rely on their mobile devices for life’s daily activities.”