Free EMV Card Readers Available for Small Businesses

September 10, 2015, Written By Natalie Rutledge

Small businesses enrolled in the MasterCard Easy Savings program may now receive a free EMV card reader, courtesy of ShopKeep. The new partnership also gives small business owners a 20% discount on point-of-sale hardware, including cash drawers, printers and other equipment.

ShopKeep is a cloud-based business management solution known as an “iPad Point of Sale.” The program costs $49 per register per month, and is used by over 20,000 small businesses in America. With the new offer, small businesses can stay up-to-date with the latest payment technology, with a new card reader compatible with Apple Pay and chip-embedded cards.

The October deadline to switch to EMV technology is quickly approaching, and many business owners still remain unprepared or unaware of the transition. A recent study showed that only 29% of small business owners are or will be EMV-ready before the deadline. 16% of small businesses not prepared for the switch said they were unaware of the changes coming in the payment processing industry.

Any MasterCard small business cardholder can sign up for MasterCard Easy Savings. Just register your card online and use it at participating merchants. Offers vary by merchant, but they include 5% rebates for Budget rental cars, as well as 5% off at Firestone and Bing ads. The savings are automatically applied to your account balance, giving you less to pay when the bill comes due.

The information contained within this article was accurate as of September 10, 2015. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.

About Natalie Rutledge

Natalie Rutledge majored in Communications at Mississippi State University. She was in sales for a number of businesses and spent nine years working as a communications advisor to various entities. Natalie can be contacted directly at [email protected]
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