Consumer Concerns About Facebook Gifts

September 28, 2012, Written By Natalie Rutledge

Yesterday, Facebook announced a new initiative, Facebook Gifts, that allows users to buy and send gifts to their Facebook friends.

The program will be integrated with Facebook’s existing birthday and special occasion reminders.

Buyers are able to choose from a selection of actual items and gift cards. Once chosen, the recipient will receive an alert and must provide a shipping address. The buyer then enters a credit card to pay for the transaction.

The new program is an attempt by Facebook to create new e-commerce revenue streams at a time when the company’s stock price continues to fall.

The program’s success could hinge on consumers overcoming some additional privacy concerns. In order for a Facebook gift transaction to take place, the buyer has to agree to enter a credit card number, and the recipient has to be willing to give a shipping address. As a result, Facebook will now have two more two pieces of personal information on its users.


This entry was posted in Credit Card News and tagged credit cards , Facebook , Facebook Gifts , privacy concerns


The information contained within this article was accurate as of September 28, 2012. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


About Natalie Rutledge

Natalie Rutledge majored in Communications at Mississippi State University. She was in sales for a number of businesses and spent nine years working as a communications advisor to various entities. Natalie can be contacted directly at [email protected]
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