Citi Enters Mobile Wallet Competition with Citi Pay

November 14, 2016, Written By Natalie Rutledge
Citibank Building Sign

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Citibank announced the launch of Citi Pay, the bank’s new digital wallet that will give customers a fast, simple option for online, in-app and in-store payments.

Citi has partnered with Mastercard to use its Masterpass system to enable these online and in-app transactions. To pay, customers will simply use their current Citibank online user ID and password to authenticate the purchase. The partnership with Mastercard means Citi customers can pay with Citi Pay at hundreds of thousands of merchants in 33 countries.

Android users will also be able to use the Citi Pay digital wallet to make in-store purchases. Shoppers simply need to tap their Android mobile device to any NFC-enabled terminal.

Later this year, Citi Pay’s tap and pay capabilities will expand to customers in Singapore, Australia and Mexico. In early 2017, online, in-app and tap and pay capabilities will be available in the United States, and more markets will follow.

“Whether it is online, on a phone, or at a store, we want Citi customers to have seamless, convenient and fast payment options wherever they go,” said Barry Rodrigues, Head of Global Digital Payments at Citi. “With more than 100 million customers in the fastest-growing cities in 19 countries, Citi is uniquely positioned to accelerate payment innovation on a global scale. With Citi Pay, we are offering our customers flexibility wherever and whenever they choose to make purchases.”



The information contained within this article was accurate as of November 14, 2016. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


About Natalie Rutledge

Natalie Rutledge majored in Communications at Mississippi State University. She was in sales for a number of businesses and spent nine years working as a communications advisor to various entities. Natalie can be contacted directly at [email protected]
View all posts by Natalie Rutledge