Cell Phone Donations Impacting Presidential Campaign Fundraising

Cell Phone Donations Impacting Presidential Campaign Fundraising

The ability for supporters to donate via cell phones is having a significant impact on the campaign finances of both Mitt Romney and Barack Obama during the final months of the Presidential race.

A recent study by the Pew Research Center finds that 10 percent of donors to these campaigns have contributed through a text message or cell phone app.

Democratic donors are much more likely to donate in this manner than Republicans. The study found 15 percent of Democratic donors made donations with their mobile device compared to 6 percent of Republicans.

Donations via text messages are a very recent development in campaign fundraising. It was approved in June by the Federal Election Commission.

The study also found that Democratic supporters were much more likely to contribute online or through email. 57 percent of Democrats donated in this way versus 34 percent of Republican supporters.

Republicans make contributions the old-fashioned way--87 percent of Republican donors donated either in person, by mail or by telephone. This was significantly higher than the 57 percent of Democrats.

The study found 13 percent of all adults surveyed contributed to one of the presidential candidates in this year's election.

Capital One® Platinum Prestige Credit Card
View Offer

Capital One® Platinum Prestige Credit Card

Top Features: 0% Intro on Purchases and Balance Transfers until March 2016

Editor Rating:

Chase Slate®
View Offer

Chase Slate®

Top Features: 0% intro APR for 15 months plus no balance transfer fees within the first 60 days

Editor Rating:

Capital One® Quicksilver® Cash Rewards Credit Card
View Offer

Capital One® Quicksilver® Cash Rewards Credit Card

Top Features: 1.5% cash back on all purchases, 0% intro on purchases and balance transfers until September 2015

Editor Rating:

Barclaycard® Ring MasterCard®
View Offer

Barclaycard® Ring MasterCard®

Top Features: Low 8% (V) APR on purchases and balance transfers

Editor Rating:

Capital One® Venture® Rewards Credit Card
View Offer

Capital One® Venture® Rewards Credit Card

Top Features: Unlimited 2x miles on every purchase, every day

Editor Rating: