Cell Phone Donations Impacting Presidential Campaign Fundraising

Cell Phone Donations Impacting Presidential Campaign Fundraising

The ability for supporters to donate via cell phones is having a significant impact on the campaign finances of both Mitt Romney and Barack Obama during the final months of the Presidential race.

A recent study by the Pew Research Center finds that 10 percent of donors to these campaigns have contributed through a text message or cell phone app.

Democratic donors are much more likely to donate in this manner than Republicans. The study found 15 percent of Democratic donors made donations with their mobile device compared to 6 percent of Republicans.

Donations via text messages are a very recent development in campaign fundraising. It was approved in June by the Federal Election Commission.

The study also found that Democratic supporters were much more likely to contribute online or through email. 57 percent of Democrats donated in this way versus 34 percent of Republican supporters.

Republicans make contributions the old-fashioned way--87 percent of Republican donors donated either in person, by mail or by telephone. This was significantly higher than the 57 percent of Democrats.

The study found 13 percent of all adults surveyed contributed to one of the presidential candidates in this year's election.

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