Capital One Promotes Mobile Banking Through Cell Phones for Soldiers
Mobile banking is growing rapidly and one bank is promoting its mobile business through a tie-in with Cell Phones for Soldiers.
Capital One said last week it will donate one minute of cell phone usage the first time any customer signs in to the bank’s mobile application. The bank will give another 10 seconds each time a person uses the mobile app to do specific banking business such as pay credit card bills or view transactions.
The bank has also set up recycling bins in its branches and will donate one minute of time for every old mobile phone deposited into these bins.
The accumulated time will be donated to active duty military members serving overseas so they can speak with their loved ones.
The promotion runs through January 18. Capital One hopes to donate up to six million minutes through the program.