Awards Announced for Mobile Product Innovations

April 5, 2016, Written By Natalie Rutledge
App Icons on Smart Phone

Barlow Research presented U.S Bank, Wells Fargo, BCSG and Xero with Monarch Awards for their innovative mobile products and features. The companies won in the following categories:

Most Innovative Product: U.S. Bank’s Multi Service Aviation App
The Multi Service Aviation App is the first mobile payment app in the general aviation space. It allows pilots to complete a number of tasks, including ordering, fulfillment, payment and back office work. The app also eliminates the need for paper receipt and invoice tracking. Pilots can pay from the cockpit, pilot’s lounge, restaurant or hotel.

Most Innovative Feature: Wells Fargo CEO Mobile Biometric Authentication
Wells Fargo combined many biometric characteristics to improve security while making the user experience easier by eliminating the need to create complex passwords, enter PINs and token codes or maintain a security token fob. The biometric options include Face and Voice Eyeprint, and the entire authentication process takes about 15 seconds.

Most Innovative Industry Partner: BCSG db Impresa eXtra
BCSG created a platform that allows Deutsche Bank to offer its small and medium business owners more timely and personalized service, which could increase customer loyalty. The platform provides Deutsche Bank customers with targeted tools and access to data analysis.

Overall Most Innovative: Xero TaxTouch App
Xero TaxTouch allows freelancers and contractors to track income and tax liability from their iOS device. The app allows them to organize bank and credit card transactions by easily categorizing business and personal expenses with the swipe of their finger–swipe right for business and left for personal. This will make it easier for freelancers to prepare their quarterly tax payments.

Companies are judged by their uniqueness, dependability, ease of use, value and “wow” factor. This year’s winners were chosen by Robert Berini, Genpact, Ltd.; Bill Hippensteel, BAI; Nick Miller, Clarity Advantage Corporation; and Mary Beth Sullivan, Capital Performance Group.



The information contained within this article was accurate as of April 5, 2016. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


About Natalie Rutledge

Natalie Rutledge majored in Communications at Mississippi State University. She was in sales for a number of businesses and spent nine years working as a communications advisor to various entities. Natalie can be contacted directly at [email protected]
View all posts by Natalie Rutledge