Apple Pay Responsible for 1 in 4 Panera Bread's In-App Purchases
Apple Pay now represents a large portion of in-app purchases made through Panera Bread Company’s mobile ordering services. Brian Backer, Panera’s director of enterprise architecture, says, “Apple Pay in-app option now represents 24 percent of our transactions, one in four, and we’re very happy with that.”
The company launched the Panera 2.0 initiative in 2014 in an attempt to enhance the ordering process in its 1,946 bakery locations. A variety of new services were added, including options to order food from the table, order to-go food up to five days in advance, order food from fast-lane kiosks, and save custom food orders in-app. Panera separated to-go and dine-in orders to help customers get their food as quickly as possible, and thus far, the new services have proven to be quite successful.
Apple Pay is still relatively new on the market, and Panera believes it will make up even more of the company’s digital orders in the future. With the mobile wallet, customers can pay for their orders online without ever having to wait in line for food.