Apple Pay Now Processes Donations for Non-Profit Organizations
Apple Pay has expanded its payment processing services to non-profit organizations, allowing users to donate money to charity directly through their mobile wallet. The new feature is available for both Apple Pay on the web and the mobile application on all compatible iOS devices.
Previously, organizations who wanted to collect donations from Apple users had to set up a system on the Safari browser or through the iPhone text messaging program. With the upgrade, organizations can integrate a donate button on their websites or applications that goes directly through Apple Pay.
Several non-profits have already added the Apple Pay function to their websites and apps, including Children’s Miracle Network Hospitals, American Heart Association, American Red Cross, UNICEF, Doctors Without Borders, and the World Wildlife Fund. Other groups like PBS and the American Cancer Society plan to integrate the feature in the near future.
This expansion is coming at the perfect time of year, since a tremendous number of businesses and consumers make charitable donations around the holidays. Last year, PayPal processed $857 million for charity between November 27 and December 31. About one in five donations come from mobile devices. Apple Pay may experience a boost in user activity levels this year now that it provides a similar feature.