Apple Pay May Represent 75% of Contactless Payments
Retailers are reporting that Apple Pay now represents 75% of contactless payments made in the United States, according to Apple’s Chief Executive Officer, Tim Cook.
Cook says there are 450% more Apple Pay users this year than last year, and “half the transaction value” from Apply Pay transactions are coming from markets outside of the United States. While the company has not said specifically how many users it currently has or how many transactions those users are making, Apple did confirm they are adding one million new users every week.
Competitors such as Samsung Pay and Android Pay may be hindering the wallet’s growth, but Apple Pay remains the only mobile wallet to work on Apple devices. As long as Apple can maintain its legion of loyal fans, Apple Pay will continue to have a shot at reigning over the market.
Earlier this year, Apple announced it will soon expand its mobile wallet to computers and mobile websites. On the company’s website, Apple says “With the release of macOS Sierra and iOS 10, Apple Pay is coming to Safari on your Mac, iPhone, and iPad.”